Sequoia China Seed Round Invests in AI Designer Toy Brand Mao Cao Le Yuan Founded by Former Pop Mart Designer Wang Lili

Mao Cao Le Yuan, a designer toy brand founded by former Pop Mart designer Wang Lili, completed a seed round in March 2025 with participation from Sequoia China; Xiamen Sequoia Yaheng contributed 125,000 yuan for a 20% stake, with the total amount undisclosed. The company currently sells only two tiers of plush products, priced at 59 yuan and 159 yuan, and its planned AI designer toys have not yet launched. Its AI-native IP personality hardware plan integrates an alarm clock, camera, aroma diffuser, speaker, and GPS positioning, and its co-founder is a former head of a business unit at DJI.