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GM Achieves Profit Rebound Through Contraction Strategy, with North America and Software Subscriptions as Core Engines

General Motors reported third-quarter 2026 revenue of $50 billion and adjusted EBIT of $4.1 billion, up 21.6% year over year, yet its stock fell 6.8% in a single day after it narrowed its full-year profit guidance to $14.5-15.5 billion. Profit growth came mainly from the North American full-size pickup and SUV market (share above 40%) and from a contraction strategy: shutting down Cruise, which was losing $1.7 billion a year, recording more than $11.2 billion in EV capacity impairment charges, and, after more than $5 billion in restructuring charges for its China business, posting eight consecutive profitable quarters.

Part of the event: GM's Q3 profit rises 21.6%, but shares fall 6.8%

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