Robot multi-brand stores: traffic but hard to profit

Robot multi-brand stores are expanding rapidly. On July 28 last year, the world's first robot 6S store opened in Longgang, Shenzhen. A year later, more than 20 similar stores have opened nationwide, with signed coverage across 23 cities. The crowds in the stores mostly gather around humanoid robots that dance and demonstrate kung fu, but the actual bestsellers are companion and educational products priced from 399 to 2,399 yuan. A 400-square-meter robot 4S store requires at least 2 million to 3 million yuan in upfront investment, and daily sales, rental, and educational-tour revenue generally only covers operating costs; profitability still depends on large B-end and G-end sales.