36氪 · 微信公众号·· 24 days agoAI score29
Entry-level model sells for 1,350 yuan—what justifies On's price?
Summary
On supports the 160 Swiss franc (about 1,350 RMB) price of its entry-level model with a "Premium Playbook" that management has repeatedly laid out: pricing discipline, genuine use by athletes, a consistent premium experience across all channels, and reinvesting high returns into innovation.
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Source: 36氪 · 微信公众号 · mp.weixin.qq.com