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Figure AI Melts Down F.02 Humanoid Robot: The Arnold Schwarzenegger-Ignited "Retirement" Marketing Campaign

On September 30, Figure AI released the "F.02 Decommission" video, in which the second-generation robot F.02 was melted down in roughly 1500°C molten steel at a foundry in Imatra, Finland, with Schwarzenegger personally involved in the creative. The robot had run for over 1250 hours at BMW's Spartanburg plant, loaded more than 90,000 sheet metal parts, and taken part in producing over 30,000 X3 vehicles. The article argues that Figure's move both prevents reverse engineering of core hardware and protects data assets already embedded in F.03 and the Helix model, while using a Hollywood IP to turn industrial validation into a consumer-facing communications event.

Part of the event: Figure AI melts down F.02 robot: "retired" after over 1,250 hours of service at BMW

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