Former Apple engineer and Jackery co-founder Wu Yu builds pet health hardware with over 1 billion RMB in annual revenue and Sequoia backing | Hardcore Interview

Wu Yu, a former Apple engineer and co-founder of Jackery, founded smart pet brand Petlibro in 2019 and has raised funding from Sequoia, Shenzhen Capital Group and other institutions, with annual revenue in the hundreds of millions of RMB. In 2021 it launched its first smart feeder, the Granary series, with the base model priced at 69.99 USD at launch and the camera-equipped flagship at 149.99 USD, higher than the 40-60 USD white-label WiFi feeders on cross-border platforms. Wu Yu says devices should move from passive control to a closed loop of sensing, judging, notifying and acting, with a focus on cross-device data integration and long-term health services.