AWE2027 Launches: Positioning Upgraded to "Global Smart Life Display and Experience Platform," Adding AWE Plus, Startup Zone, and Tech New Product Launch Zone

AWE2027 has officially launched, with the exhibition's positioning upgraded from a home appliance show to a "Global Smart Life Display and Experience Platform," under the theme "AI+, Intelligence Integrating All." AWE2027 will be held March 17-20, 2027 at the Shanghai New International Expo Centre, with a planned exhibition area of 150,000 square meters and an expected 1,200+ exhibitors and 280,000 visitors. The show will newly establish the AWE Plus Innovative Technology Zone, the AWE Startup Zone, and the Tech New Products and Technology Launch Zone, focusing on attracting companies in emerging fields such as embodied intelligence, AI hardware, and the low-altitude economy.