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Matic launches the Serene quiet robot vacuum, priced at $1,695

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Matic has released the Matic Serene, its first new model since its first product in 2023. It is now on sale for $1,695, $200 more than the current Matic's $1,495. Matic says the Serene's noise level at its highest suction setting is 52 decibels, roughly equivalent to a running refrigerator. The noise reduction is achieved through a new hardware stack; the rest of the configuration is exactly the same as the Matic. Existing Matic users can apply for a hardware upgrade in early 2027, at a cost equal to the difference between their original purchase price and $1,695.