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Locus Robotics report: Gen Z shoppers are 4 times as likely as Baby Boomers to buy with plans to return
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Research released by Locus Robotics shows that 61% of Gen Z apparel shoppers engage in "bracketing" (buying multiple sizes or styles and keeping only one), compared with just 15% of Baby Boomers, resulting in additional return volume.
Part of the event: Locus survey: 61% of Gen Z add extra items to try on, only 15% of baby boomers
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