Event

Locus survey: 61% of Gen Z add extra items to try on, only 15% of baby boomers

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A survey released by Locus Robotics says that 61% of Gen Z apparel shoppers buy multiple sizes or styles at once and keep only one (i.e., "add-on try-on"), compared with 15% of baby boomers — four times the latter figure — leading to more returns. The data comes from a quantitative survey of 1,000 U.S. consumers aged 18 and over, covering purchase frequency, shopping channels, delivery expectations and return behavior. The same survey also says that more than two-thirds of these buyers complete their purchase within three days; 33% of consumers abandoned or delayed a purchase because an item, size, shade or formula was out of stock, the most commonly cited reason; 17% require same-day or next-day delivery; and 48% of respondents' most recent apparel, beauty and skincare purchases took place in physical stores.